Why did people oppose Zomato's 10-minute food delivery? | will it be successful?

How will Zomato work on 10 minutes food delivery?

For information, let us tell you that Zomato will deliver food items to your home in 10 minutes. But only a few food items will be delivered in 10 minutes. It will include items like bread, omelette, poha, coffee, chai biryani, and momos. That is, you could not get Chole Bhature or any other item that takes time to make in 10 minutes. 

The company's founder and CEO Deepinder Goyal gave information by tweeting on Delivery. According to which the food will be delivered to the customers in a record time of 10 minutes at that time. In this plan, the quality of complete items and other things will not be affected. 

Let us tell you that earlier the grocery delivery company has launched the delivery service in 10 minutes. Ola and Blinkit launched this service last month. Let us tell you that earlier the name of Blinkit was Grofers. Ola also launched his 10-minute grocery delivery service name Ola Dash last month in limited areas.

Under this service, goods were delivered to the customer's house within minutes of placing the order. Now Zomato is also going to try to woo its customers on the service online. According to the information given by the company, the internet service of the 10-minute delivery will be started from next month. 

Zomato is first launching its 10-minute food delivery service in Gurgaon. However, opposition to this announcement of the company has also started on social media. Zomato is famous for food delivery in India, which has announced that it will now deliver food to your doorstep within 10 minutes. 

Why are people opposing instant food delivery services?

Throughout the day, the people of the country criticized it and trolled the Zomato on social media. This is the first time that a company is ready to go ahead and 

give its new service. They said that they used to give delivery in the first half hour. Now we will give in 10 minutes, but people are refusing to take that service and boycotting it. 

The people said with this kind of service, this company along with its delivery boys or riders is putting their lives in danger and their lives as well as the lives of other people on the road. When you will tell your delivery boy that if you have to deliver within 10 minutes, then how he will drive his vehicle. If they drove carelessly then who will be under pressure. You can guess it. 

This is also a big problem of this company that they felt the people would like his service very much and this would increase the share price of the company in the stock market. But the common people of India brought this company to its knees in a few more hours when the company made this announcement.

People criticized this new service of Zomato a lot and said that by doing this company is putting the life of the delivery boy in danger. The delivery boy means those people who get a fixed price on every order from this company. Taking delivery of their food orders to the customers. Some users have also said that if the food does not reach in 10 minutes, then no one will die.

There is no such person who would be so badly hungry that if his food does not arrive as ordered in 10 minutes, he will die of hunger. No one knows how soon, But the delivery boys will have to put their lives in danger to deliver food in 10 minutes and when they ride their bikes at high speed on the roads, it dangers the lives of other people. Their own life may also be in danger.

The people kept posting such memes on social media throughout the day and kept saying that food delivery has to be done at home in 10 minutes. If you want to reach anywhere, then the delivery boy will have to drive like this. You have to drive like a racing car. The common people of India are asking this question to Zomato who will be the person who decides 10 minutes before that what he has to eat today and if the food does not reach in 10 minutes then he will die of hunger. 

In a country where people are unable to reach their office on time due to traffic jams. The people can't reach their meetings also in 10 minutes. The ambulance can't reach the hospital on time. People have to struggle in traffic jams for hours. There, promising food delivery in 10 minutes in such a country is nothing less than a joke. 

But today's big companies think people are stupid. They have to hire big advertising agencies who take a lot of money and tell them, they should give what kind of advertisements. What kind of plans should be made and any such agency might have given the opinion to this company that if they say that their delivery will reach in 10 minutes then it will be its new scheme and Because of this, the company will start trending. 

The price in the stock market will be high and whatever is there about this company will be different. But the exact opposite happened. The average speed of vehicles in Delhi is 23 kilometers per hour and 18 kilometers per hour in Bangalore. The average speed in Kolkata is 17 kilometers per hour and in Mumbai is 20 kilometers per hour and this company is claiming that in cities with this average speed, they will deliver your order to your home in 10 minutes.

Imagine how funny it is when the speed of vehicles in these cities is so low, then how can food order be delivered in 10 minutes. However, after the displeasure of the common people, clarification came from Zomato and they said that this is his new service. This will be only for popular items in very select areas, and no penalty will be levied on their riders for late delivery and no incentive will be given to them for on-time delivery.

In such a situation, now the question is that when the company has to do all this which is already going on, then why is it claiming food delivery in 10 minutes. Is it part of a kind of fake marketing? Companies use lies to entice people to broadcast their advertisements to do their marketing. Such companies make such claims which are not possible to fulfil. 

The world of advertising is such in which false claims are made about every product and in the olden day's people used to buy that thing after seeing the advertisement.  Now the common people of the country have come to know, this new era has started and today companies like Zomato should also understand this. That's why leaders must understand this. Officers should understand this and private companies should also understand this. 

Will Zomato be successful in this instant food service?

Zomato has increased the speed of its delivery. Here you order and in a few minutes, the goods will be delivered to you. But you must be thinking. Now at present, it takes at least half an hour for any goods to reach you and an hour if you are late. Then how will the instant food deliver today and how will be fast this fast delivery? 

Users see less benefit in fast delivery and more risk, which is also true to some extent. Users are writing that even 30 minutes of waiting time is not too much. This will also increase the risk for the delivery agent from the express delivery service. However, on Tuesday, Deepinder Goyal tried to address the concerns of the users. 

Through a tweet, he tried to make people believe that a 10-minute delivery service is equally safe for our delivery partners. As much as 30 minutes delivery services. Deepinder Goyal, while answering many questions from many users, said that the 10-minute delivery service will be for the nearest location only. Under this service, we will deliver standard and popular food items for you. 

The company will not impose any penalty on the delivery agent for the delay in delivery. And we will continue to educate our delivery partners about road safety. Apart from this, accidental life insurance will also be given to every delivery agent. Now it has to be seen how effective the Instant (10 minutes) food delivery service proves to be and how much people like this service.