Will Tata Motors become the market leader in the EV sector? | Electric Vehicles

Tata motors is beating everyone in the electric vehicles: 

Such is the confidence among the people about Tata that the electric vehicles which no one ever liked to buy; today that segment is continuously increasing. Especially Tata's EV sector is getting more interest among the people. The list of buyers of electric vehicles is now increasing. There are many customers, who are buying an electric car for the first time. 

That is, their first car has shown interest in electric cars, and now electric vehicles have started wooing people. Hence, keeping in view the growing need and demand for Electric Vehicles, Tata Motors is planning to make major investments in the electric vehicles segment. According to the information, Tata Motors will invest INR 15,000 crore in the electric vehicle segment in the next five years.

Tata Motors plans to develop about 10 more new products in the EV segment of passenger vehicles. These products will be in different price ranges. The company's foresight in this is reflected in the fact that the company raised $1 billion for its EV division from private equity giant TPG, taking the total valuation of the business to $9.1 billion.

Presently, the company is focusing on accelerating the development of the EV ecosystem with charging facilities. According to the information, so far a network of about 400 charging stations has been installed by the company in Maharashtra. Out of which 15 to 20 in Aurangabad. 

There was a time when Tata’s launched electric cars, then the number of people using electric vehicles as their first car used to be only 20 to 25%, but today this figure has increased to 65%. Tata continues to dominate the electric car segment. Tata Motors has sold 22,000 electric vehicles so far. The company has a 96% share in the electric car market.

The company's two electric car models, Tata Nixon, Tata Tiago, and other variants have sold around 2,264 units in February. These figures are 421% higher than in February 2011. Tata Motors has played a big role in increasing sales, but along with Tata, many other companies are also helping to increase sales by introducing low-value cars. Today we are talking about, which electric cars made customers their fans in February.

Mahindra sales grew by 20% in February 2022. Its starting price is ₹ 12.67 lakh. BYD's e6 electric MPV is manufactured by China's BYD, which can only be bought by light operators in India. The company sold 10 units of the electric MPV in February. The car costs ₹29.15 lakh. The company has sold seven units of this luxury car in February. This number is more than the cars of Mercedes, Jaguar and Porsche. The cost of the Audi E-Tron is ₹ 1 crore.

But they have also managed to sell only seven units of EV. Due to cars like Tata Nixon EV and MG ZS EV, it is getting tough competition in the market. When it comes to Tata and nothing is different, how can it be. The company always thinks ahead, as Tata Motors is now increasing its focus on electric vehicles after the launch of Tiago to CNG variants. 

The company plans to manufacture another 50,000 vehicles between April 2022 and March 2023, the next financial year. The company's target is to increase the production of 1,25,000 to 1,50,000 units every year in the next two years. If this target is achieved, Tata's EV business will be able to achieve a revenue of INR 5000 crore by 2023. Tata has already established a foothold in the EV market. 

Currently, the Tata Nexon is also the bestselling passenger electric vehicle in the country, while the other models are based on E-Tron's technology, Which was introduced last year. Not long ago, Tata announced the setting up of a new EV brand with an investment of INR 15,000 crore. Under which Tata will launch 10 new variants over the next half-decade and the range could include a mid-size SUV based on the Nixon and the return of the Sierra nameplate in the form of an electric SUV. 

Apart from that, Tata is planning to launch three affordable electric vehicles under 10 lakhs in the next one and a half years. According to the company, Tata is focusing on getting 20% of its total sales from eco-friendly vehicles. The point to be noted here is that Tata's overall market share has increased from 18% in 1919 to 82% by the end of 2121. 

By 2013, if the target of 50,000 units is achieved, EVs will contribute 12% of their total volume. Tata is working on a longer-range Nixon unit slated for launch this year, which may not drive more than 400 kilometers, while an all-new Tiago's V electrified SUV and premium hatchback from the trio of luxury vehicles in beat development. 

It is expected to offer a minimum driving range of 200 kilometers on a single charge. In this, and the company is looking to further expand its reach to attract new customers. That is, if seen overall, then the future is of electric vehicles and Tata is at the forefront of becoming the ruler of electric vehicles.

Who will compete with Tata motors in the electric cars segment?

There are other names in this segment that are ready to compete with Tata. The names Audi E-Tron, Honda Accord Electric, and MG Motors come in them, but it will not be so easy to compete with Tata. Electric car sales in India grew rapidly in January and February. Electric vehicles crossed the 1 lakh registration mark in the first two months of the year itself. 

Tata Motors is working fast on electric cars these days, but Mahindra has also geared up to give a tremendous competition to Tata. Recently, Mahindra has announced that very soon the company is going to launch three new electric cars in the Indian market. The company has also released the teaser, in which it can be seen that Mahindra is all set to add three new electric cars to its portfolio.

It has also been told in this teaser that these three cars will launch in July 2022. These three cars are manufactured by Mahindra, Advanced Design Europe. These three cars are going to give a tough competition to their competitors in terms of design. However, not much information related to these cars has been revealed in the teaser.

Mahindra is going to invest around INR 3000 crore in electric mobility. The company is also going to convert four SUVs of its existing portfolio to electric. The launch of three new electric cars in July 2022 will see a major expansion in Mahindra's electric vehicle portfolio.

It is worth noting that the company is also preparing to launch the target of Mahindra SUV  this year. According to reports, the electric version of the SUV Seat Polo will be launched within the next few months. In the coming few years, due to the speed with which companies are stepping into the electric vehicle segment, there may be tremendous competition among the companies.

Will electric cars be cheaper than petrol cars?

These days, there is a lot of buzz about electric vehicles. From the government to the common man, the trend is moving towards electric vehicles. The biggest problem with electric vehicles is their cost. At present, the cost of electric vehicles is high for the common man, which is directly affecting its sales. However, to deal with this, many discounts are being given by the government on the purchase of electric vehicles.

But in the meantime, good news has come from the government. It is reported that soon the price of electric vehicles may come down. Union Road Transport Minister Nitin Gadkari has said that in the next two years, the price of electric vehicles will come down, and their price will be equal to the price of petrol vehicles. The government believes that as the number of electric vehicles will increase.

Its construction cost will come down, and electric vehicle infrastructure will improve. The Union Minister's statement comes at a time when consumer interest is increasingly moving towards electric vehicles. After the reduction in price, it is expected that its spread will get further accelerated. Union Minister, while replying in the parliament, said that the government is trying to promote the use of indigenous fuel and hoped that due to this the level of pollution will be reduced.

Gadkari also appealed to the MPs to adopt hydrogen technology for transportation and take initiative to convert sewage water into green hydrogen in their respective districts. He said that within a maximum period of two years, the price of electric cars, electric scooters, and electric auto-rickshaws will be at par with the prices of petrol car scooters. 

Gadkari said that the prices of lithium-ion batteries are coming down, and the government is trying to develop the technology of zinc, iron, and sodium-ion batteries. In such a situation, these efforts of the government will have a direct impact on the price of electric vehicles. It is worth noting that recently, Nitin Gadkari launched Toyota Mirai. 

This car has been launched under the pilot program. The special feature of this car is that it is the country's first hydrogen fuel cell electric vehicle. This electric car has a hydrogen-charged battery pack, and it runs on electricity generated from hydrogen. It is reported that The Union Minister himself will also use a Toyota Mirai.