The Indian government has taken strict action on digital media.| Why is the government limited to advisory for betting apps till now?

 

The Indian government has taken strict action on digital media:  

Government's big action on the digital platform, a new advisory has been issued for news websites, OTT platforms, and private satellite channels. If you want to work, then these rules have to be followed first, or else the game is over. Didn't you feel a bit strange to hear the matter is something like this and today's youth on the digital platform, that is, today's young people spend hours?

During this, many advertisements are also run, in which many advertisements are related to betting. In simple words, online platforms promote betting. This is the only thing on which the government is showing action. Let's know what is the news. The Government of India has issued an advisory regarding the advertisement of betting apps. 

This advisory has been issued for all private satellite channels, OTT platforms, and news websites. In the advisory, the Central Government has said this in a very strict and warning manner. The government has asked private satellite channels not to show advertisements related to online betting platforms based abroad or their surrogate news website.

If the advisory is not followed then legal action will be taken by the government. This advisory has been issued by the Ministry of Information and Broadcasting, so apps related to betting and such advertisements will not be shown, which people can get addicted to or people to which people can waste their hard-earned money. 

According to the rules 2021 for digital media, advertising on betting platforms is an illegal activity, which cannot be shown on digital media. You must have also seen many such advertisements in which it is said at the end that this game can be addictive. Please act at your discretion. If seen, the promotional content and advertisements of the betting platform still appear on many news platforms or OTT platforms. 

Online and betting platforms have begun to use news websites as surrogate products for advertising. According to the new advisory, the government has said that private channels, news websites, OTT platforms, or apps should not advertise betting. Now advertisements related to betting will not be run for Indian viewers on digital media.

However, this is not the first case in which the government has banned such things. Earlier in June this year, the central government issued guidelines to control misleading advertisements targeting children. On the other hand, surrogate advertisements were also banned.

In such cases, there was also talk of fixing accountability for the film actors who advertised. Advertising without proving its veracity is banned. The purpose of this is to stop misleading advertisements so that people do not suffer any kind of harm and no one gets addicted to any wrong app or any wrong game.

Why is the government limited to advisory for betting apps till now? 

An advisory has been issued by the central government, or rather it has been warned that such advertisements will not be run in digital media which will promote betting. Apart from this, they are also prohibited from showing any such product or service, through which online betting is shown in a surrogate manner i.e. under any pretext.

It has been said in the advisory that strict action will be taken for violating the rules. The government has also refused to show betting ads to digital media publishers. The ministry has said that this advisory has been issued because there is a legal ban on betting and gambling in all parts of the country. Such activities can cause very bad economic and social damage to consumers, especially the youth and children. 

This is not the first time that the government has issued an advisory regarding advertisements. Beyond this, a similar advisory was issued in 2020 as well and the government's strictness regarding online betting games is not the same. Not only is there an addiction to the betting game, but people also get stressed after a time. According to a study conducted in the UK, betting creates more problems than traditional casinos. 

According to the Norton Cyber Security Report, 81% of Indians and gamers have lost an average of ₹7,894 crore due to cyber attacks. And in a survey conducted in Australia, it was revealed that the risk of addiction to cigarettes and alcohol in online games is three times higher, but the question arises that why betting game advertisements run even after repeatedly issuing advisories.

Many times big celebrities are also seen supporting, then why are they trying to play with the psychology of common people and when will they be curbed? Social media has an impact, but yet it is not stopping them. Is there no clarity in the law or is there no clarity in our thinking?

Experts believe that clarity is there if anyone wants to see it. The advisory was issued in June. Still, commercials are coming on television. Big cricketers are doing these endorsements and big billboards of online betting platforms are being seen in cities, then this law is definitely being violated and it is very important now to take action by the government.

This gaming sector is called Sunrise Industry because there are more than 500 million users in India who do online gaming and the revenue of this industry is around 30,000 crores. Then you can imagine how big is gaming industry and everyone has to benefit from it. Whether it causes social or economic loss and that is a very bad thing.

Because there are big celebrities involved and you see that movie stars and sports personalities are all involved in this. Not even foreigners or even those of their own country and those who have an aspirational image that people want to follow. But why is the government limited to advisory till now?

There is no benefit in giving this advisory because celebrities are going on doing endorsements. A common man thinks that if so many big people are endorsing it, then naturally it will be legal. But despite this, today we are only issuing an advisory, so we feel that the Government of India should consider it once again.

You will remember that many years ago there was feticide of girls, then such a law was brought that this ad board had been banned on Google. But today you can see this word of betting on google, and understand sitting at home. If some cities are left out where it is allowed in India. Betting itself is illegal, except in some states. But despite that you google it and go to the play store, betting apps are flooded. 

Getting your real money involved from you, Getting money. You are getting addicted to gambling, and betting, and a whole ecosystem is working behind it. This advisory has been talked about in a very strict tone, we agree, but it is only advisory. Understanding such betting apps and the investors who promote them, and how much they will entertain this, the advisory is not rocket science.

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